As this remarkable year comes to a close, we at MAKARI want to pause and reflect on everything we’ve experienced, built, and learned together. This year was not only defined by growth and innovation, but also by resilience, creativity, and a deepened commitment to our community.
It challenged us to think differently, move faster, and listen more closely—while reminding us why we do what we do. From new product launches and brand expansions to meaningful partnerships and global conversations, this year marked an important chapter in MAKARI’s journey.
A Year of Remarkable Highlights
One of the most defining moments of the year was the launch of IYKYK by MAKARI—a new skincare brand created specifically for the Skintellectual Generation. Designed for Gen Z and ingredient-aware consumers, IYKYK represents a bold evolution of our mission: clean, vegan, science-backed skincare that blends cultural relevance with real results.
Launching IYKYK pushed us to rethink how skincare is formulated, communicated, and experienced. It was about meeting a new generation where they are—digitally, socially, and intellectually—while staying rooted in the values MAKARI has stood for since 1995: inclusivity, efficacy, and trust.
This year also saw continued success across our core MAKARI collections. Products like our Kojic-based cleansing solutions and tone-boosting treatments reaffirmed their place as customer favorites. Their performance and impact did not go unnoticed—earning recognition from major media outlets, including features highlighting their effectiveness in promoting brighter, more even-toned skin.
Expanding Our Reach Through Strategic Partnerships
Another major milestone was expanding MAKARI’s presence through strategic retail partnerships, including our collaboration with Ulta. Partnering with a respected name in beauty retail allowed us to bring MAKARI closer to more customers and reinforced our position as a trusted, premium skincare brand.
These partnerships were not just about distribution—they were about alignment. Alignment with retailers who share our values of education, accessibility, and quality, and who understand the importance of serving diverse skin needs with integrity.
Growth That Came With Challenges
While this year brought many wins, it was not without its challenges. Navigating global logistics, evolving regulations, fast-moving digital platforms, and shifting consumer expectations required adaptability and focus. Each obstacle pushed us to refine our processes, strengthen our partnerships, and sharpen our vision.
Challenges became opportunities—to improve how we operate, how we communicate, and how we innovate. They reminded us that sustainable growth isn’t just about momentum; it’s about resilience and thoughtful decision-making.
A Year Fueled by Trust and Gratitude
Above all, this year was powered by people.
By our customers, who continue to trust MAKARI with their skin and their stories.
By our community, who share feedback, results, and experiences that shape our future.
By our team, whose passion and dedication turn ideas into reality every single day.
Hearing how our products help people feel more confident, more comfortable, and more seen in their skin remains our greatest motivation. These stories are the heartbeat of MAKARI—and they remind us that skincare is never just about products, but about impact.
Looking Toward the Future
As we step into the year ahead, we do so with clarity and excitement. Innovation, quality, and inclusivity will continue to guide every decision we make—across both MAKARI and IYKYK.
With new product developments, expanded educational tools, and deeper community engagement already in motion, the future holds incredible promise. We remain committed to creating skincare that not only performs, but resonates—across generations, cultures, and routines.
Thank You for Being Part of the Journey
From everyone at MAKARI, thank you for being part of this year with us. Your support, feedback, and loyalty have shaped who we are today and where we’re headed next.
Here’s to continued growth, meaningful innovation, and the exciting journey ahead.
With gratitude,
The MAKARI Team
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