A new era has begun. IYKYK by MAKARI is officially here—bold, clean, and made for the next generation of glow-getters. Inspired by K-Beauty innovation and powered by high-performance actives, this line is designed for the Skintellectual Generation—those who know their ingredients, demand results, and embrace their individuality.
If you know you know: this isn’t just skincare. It’s a movement.
From Legacy to Next-Gen
For over 40 years, MAKARI has been championing melanin-rich skin with targeted, problem-solving products that deliver visible results. Now, we’re passing that legacy to a new chapter with IYKYK—skincare that merges our heritage of efficacy with the fresh energy of Gen Z and Millennials.
If you know you know: science-backed skincare works best when it’s paired with cultural relevance, transparency, and inclusivity. That’s exactly what IYKYK delivers.
What Makes IYKYK Different
Every formula in IYKYK is:
💖 pH-balanced for skin harmony
🌱 Vegan + cruelty-free
🚫 Free from parabens & fragrance
♻️ Sustainably packaged
✔️ Dermatologist-tested and made to brighten, even, and glow
We use trusted actives like Niacinamide, Ceramides, Peptides, Glycolic Acid, and Vitamin C—ingredients known for their ability to hydrate, renew, and protect. Whether you’re targeting uneven tone, texture, or just want that healthy radiance, IYKYK offers a tailored solution.
For the Skintellectual Generation
Today’s skincare lovers are more than consumers—they’re label readers, ingredient researchers, and results seekers. IYKYK speaks their language, creating products that are as effective as they are inclusive.
From Boosters that hydrate, brighten, or calm, to Body Toning Creams that smooth and firm, to Cleansing Bars that outperform liquid washes—every product is made to fit seamlessly into your routine.
If you know you know: great skin isn’t about hype—it’s about results.
Glow Your Way
IYKYK is more than a product line—it’s an invitation. An invitation to care for your skin with formulas that respect your individuality, honor your culture, and deliver the glow you’ve been looking for.
The collection is available now. Your skin’s next chapter starts here.
If you glow, you know. And if you know, you know.